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Ningbo geographical indication products will use blockchain Technology

Time : 01/03/2022 Author : dpay2r Click : + -
        CNR Ningbo, August 22 (reporter Zhang Wenwen) recently, the reporter noticed that a pop-up link of "landmark code" appeared on the homepage of the "Ningbo trademark brand work platform". It is understood that this link is a geographical indication service platform jointly launched by Ningbo brand guidance station and the "landmark code" team of China Metrology University. As a special intellectual property right, geographical indications have played a great role in promoting the development of regional characteristic economy, Promoting Rural Revitalization and helping poverty alleviation in recent years. Geographical indication products are not only the living carrier of traditional culture, but also the important resources for enterprises to participate in market competition. Due to various reasons, there are still many deficiencies in the protection of geographical indications.
 
        To this end, the student team of China University of Metrology applied the blockchain technology to the supervision of geographical indication products, encrypted and registered the geographical indication products, and formed a unique commodity identification. This not only reduces the transaction credit of the producers or operators, but also records the infringement information, which is convenient for the rights holders or product buyers to protect their rights. And the law enforcement departments use the blockchain technology to supervise the geographical indication products, which not only enables the administrative organs to break through the information barrier and move the supervision forward, but also enables the public to participate in the supervision. The person in charge of Ningbo brand guidance Station said that although the "landmark code" project of the student team of China University of Metrology still has some shortcomings and many functions are still under construction, the government departments are very happy to see that the students can serve the society with their professional knowledge and creativity, and hope that this project can be improved as soon as possible to serve the development of geographical indications in Ningbo.
 
        "Geographical indication agricultural products are often regarded as a kind of honor, representing excellent quality and scarcity. However, it is precisely because of this characteristic that the current market is flooded with fake geographical indications, which urgently needs protection." Lin Zhikai, head of the student team of the "landmarks on the code" project, told the reporter that the team tried to use the feasibility of blockchain to help geographical indication traceability to solve the difficulties and help rural revitalization. In this summer holiday, the team members also carried out a social practice activity with the theme of "science and technology helps landmark traceability and youth empowers Rural Revitalization" in the whole province against the scorching heat. They went deep into the fields and conducted in-depth research with the farmers who planted landmark products such as Huangyan tangerine and Yunhe Sydney to obtain first-hand demand information, and signed a preliminary cooperation agreement with the local market supervision bureau, Efforts should be made to provide various assistance for the tracing and development of geographical indications in Zhejiang Province.
 
        It is reported that the Ningbo trademark and brand work platform, as a technical tool for the basic level brand guidance Station in Ningbo to carry out trademark and brand guidance services, is led and developed by the Ningbo market supervision bureau to better promote the integration, coordination and utilization of regional trademark and brand related resources. After several years of operation, the three roles of enterprise users, brand guidance station users and Market Supervision Bureau users set up on the platform have created relatively efficient daily work communication channels to facilitate market supervision departments and grass-roots brand guidance stations to grasp the trademark brand information in their jurisdiction in real time, collect the development needs of enterprises in a timely manner, and continuously improve the basic level guidance service ability of trademark brands, Comprehensively deepen and promote the implementation of Ningbo trademark brand strategy.
 
        The student team of China University of Metrology applied the blockchain technology to the supervision of geographical indication products, encrypted and registered the geographical indication products, and formed a unique commodity identification. This not only reduces the transaction credit of the producers or operators, but also records the infringement information, which is convenient for the rights holders or product buyers to protect their rights. And the law enforcement departments use the blockchain technology to supervise the geographical indication products, which not only enables the administrative organs to break through the information barrier and move the supervision forward, but also enables the public to participate in the supervision.
 
        
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