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Where does the focus digital collection (NFT) go

Time : 31/12/2021 Author : gblvqj Click : + -
        In the second half of 2022, the general office of the Shanghai Municipal People's government issued the "14th five year plan" for the development of Shanghai's digital economy, which mentioned that "leading enterprises should be supported to explore the construction of NFT (non homogeneous token) trading platform, and research and promote the digitization of NFT and other assets, the global circulation of digital IP, and the protection of digital rights in Shanghai." At the same time, it is also mentioned that it will create an influential meta universe benchmarking demonstration application. At the beginning of this year, the Xiamen municipal government mentioned in the notice on the key points of digital Xiamen in 2022 that it is necessary to cultivate a number of pilot demonstration projects for the development of big data industry, promote the formation of the meta universe industry alliance, and strive for the landing of "meta universe + Gulangyu" and other characteristic application scenarios.
 
        A few days ago, the digital copyright collection platform "Tiangong digital collection" under the industrial and Cultural Development Center (ICDC) of the Ministry of industry and information technology was launched. At the end of the month, the cultural and creative digital collection platform line of China Post was put into trial operation. Tencent to the letter chain provided blockchain technical support. It is a new attempt to move towards the "meta universe" and promote the high-quality development of the cultural and creative digital industry. Meanwhile, on August 16, Tencent's digital collection platform announced that it would stop publishing, which became a hot topic in the industry. For a while, the future of digital collections has again aroused discussion. In the past period of time, the growth of digital collection platform has been very rapid. According to incomplete statistics of a research institution, from 2019 to July 15, 2022, there were 998 domestic digital collection platforms.
 
        Among the digital collection platforms with known specific launch dates, 68 new digital collection platforms were added in 2021, while 639 new digital collection platforms were added in the first half of 2022 alone, accounting for nearly 90%. With the development of the industry, risks are also rising. Among the 998 digital collection platforms in the above statistics, 301 have opened the secondary market, accounting for about 30%. In the digital collection platforms that partially open the secondary market, the phenomenon of hyping digital collections occurs from time to time. Some insiders of the digital collection platform told the China Business Daily that it only spent tens of thousands of technical costs, and then reselled through the platform's own "left and right hands". The value of the collection seems to "soar overnight", but it is actually artificial manipulation.
 
        Wang Juan, Secretary General of the digital economy special committee of the Beijing Computer Society and chairman of the policy group of the Zhongguancun blockchain industry alliance, said that since the outbreak of the digital collection in 2021, many artists have actively participated in it and also regarded it as an important opportunity for the digitization of the cultural industry. However, in fact, many of the first wholesalers and participants in China are the transformation of coin circle practitioners, so the market has frequently experienced "carpet rolling" and "leek cutting" events for a period of time. Wang Juan said that although the supervision has repeatedly ordered "de financialization", some digital collections have actually become financial carriers of capital speculation. Instead of actively studying to avoid compliance risks, the platform parties have taken advantage of the regulatory gap to copy the business model at a crazy low cost.
 
        What's more, the platform doesn't even do the basic operation of the chain, accelerating the short-term harvest. "The industry is expanding to nearly 1000 platforms, and the market is pushing new products every day. Once the youth groups whose main purchasing power is less than 100 yuan per unit do not continue to enter the market, the digital collections cannot be sold, and the tide recedes, they have to run away.". In the view of Pan Helin, CO director and researcher of the digital economy and financial innovation research center of the International Union Business School of Zhejiang University, there are still many uncertain risks in the digital collection at present. The originality of the digital collection is not guaranteed. NFT technology can ensure that the digital assets cannot be copied, but non copying does not represent the originality of the works of art. How to solve the internal right confirmation mechanism and circulation problems, All these need further exploration by all parties.
 
        Zheng Lei, chief economist of Samoye cloud technology group, pointed out that according to the report of Gartner, the research institution, NFT development has reached the peak of speculation, and it may turn into the stage of wave washing sand in the future. "Because NFT technology mainly supports the alliance chain structure for a long time (Note: only for members of a specific group and Limited third parties, and multiple preselected nodes are designated as bookkeepers) The security of collectors needs to be established by establishing an industry self-discipline organization, so as to further provide security backup or credit endorsement for the centralized storage mode. However, the withdrawal of the leading large-scale digital enterprises from this field and the establishment of trust and security will further test the wisdom of all parties in the industry.
 
        ”。 "When new technologies enter the public's vision, and the public first thinks of investment and value-added, it must not be healthy." He Yifan, executive director of the blockchain service network development alliance (hereinafter referred to as "BSN development alliance") and CEO of jujube technology, told the reporter in this regard. BSN is jointly initiated by the National Information Center, China Mobile Communications Corporation, China UnionPay Co., Ltd. and Beijing Hongzao Technology Co., Ltd. As of April 2020, with the support of China Mobile, China Telecom, China Unicom, Amazon AWS, baidu cloud and other cloud service providers, several public urban nodes have been deployed. Gao Chengshi, founding partner of Shanghai hash information technology partnership and doctor of cryptography, believes that the current translation of NFT into "digital collections" by the public is a narrowing of the future application of NFT.
 
        The so-called collection must have high collection value. From this point of view, the number of collections can not be particularly large. At present, the so-called digital collections issued by various platforms have been flooded. "At present, these digital collections issued at home and abroad do not seem to find any other use except for collection. Except for the hype in the secondary market abroad, there is no corresponding profit model for this kind of content. With the increasing circulation of this so-called digital collection, the public's understanding will become more and more clear. Unless new uses can be found, there is no future for this kind of digital collection." Gao Chengshi said frankly. "Whether it is technological innovation or business model entrepreneurship, simple replication is not sustainable.
 
        ”Wang Juan emphasized that homogeneous replication is not a positive innovation. The underlying chain has not been interconnected, the rule system has not been established, and there are potential dispute risks in such ambiguous language agreements as consignment and transfer in the secondary market. The departure of capital may push the market into a cooling off period. In the long run, there are both opportunities and challenges. At the beginning of this year, the Quzhou municipal government released the first set of urban NFT "Quzhou City Classic" digital collections in China on the digital collection platform "red hole digital collection" under Hangzhou quchain Technology Co., Ltd. (hereinafter referred to as "quchain technology"), showing the unique cultural elements of "two sons" in Quzhou and the characteristic peasant painting elements of Yudong village in Quzhou.
 
        The person in charge of Qulian technology told the reporter that to explore the real value of digital collections, it should be that each collection issued by the platform will correspond to a physical product or actual rights and interests in the real world. Digital collections will no longer be just virtual chain vouchers, but closely connected with the real world. "In the context of cultural relics protection, copyright protection, collection industry, entity and other industries, one of the values of digital collections is the user's confirmation of the ownership of data elements.". "At present, the popularity of digital collections has also aroused the concern of the society about the utilization of cultural relics, which is expected to provide a new profit model for the culture and museum industry." Lawyer Ding Xueming, senior partner of Shanghai Landy law firm, believes that from the legal perspective, digital collection technology may pose new problems to the existing copyright system, such as whether the "right exhaustion principle" is applicable to the secondary transaction of digital collections, and may even become an opportunity to introduce the "right of secondary remuneration".
 
        It is understood that in the digital collection platform under quchain technology, there are also three digital collections of "China's earliest existing stocks", "Shanghai old eight stocks" and "Shenzhen old five stocks" issued by Xiangcai (600095. SH), namely, the stocks of Kaiping Mining Bureau, the first eight stocks listed and traded at the opening of the Shanghai Stock Exchange, and the five stocks publicly listed before the trial run of the Shenzhen Stock Exchange. Wang Juan pointed out that the construction of the digital asset system and the compliant circulation of data are important research objects for the digital transformation of state-owned enterprises, and are also important scenes for Internet head enterprises to display data empowerment. Since July, China Post has first launched the first limited digital collection of China Post cultural creativity with the theme of "Mid Autumn Festival", and then the world's first virtual post office with the concept of meta universe, China Post's meta universe post office, appeared.
 
        According to public information, yuanuniverse post office will provide digital collection services for the public and collectors, invite artists and designers to create, and combine AI technology to achieve co creation and integration, and start the post office digitization process. "In fact, whether it is NFT or digital collections, the technology behind it is mainly the blockchain technology of distributed storage certificates. Some institutions in the market use the concept of hype, but in fact they only do centralized things on an alliance chain. It may be more appropriate to call the current popular digital collections digital goods." He Yifan gave an example of a tourist scene to the reporter: take NFT as a pass ticket for a tourist attraction, enter the scenic spot through a two-dimensional code generated based on NFT, and write the verified information into NFT for verification.
 
        This NFT can also be attached with other attributes and permissions, such as shopping, catering and consumption discounts in the scenic area. Through one NFT, you can realize the tourist pass scene in the scenic area. Because the NFT based pass system is deployed on the open alliance chain, it can also easily communicate and cooperate with the tourism pass systems in other regions. Gao Chengshi said that ft (homogeneous token) and NFT (non homogeneous token) can actually appear as things in the future digital world or metauniverse. The derivation and evolution between them have the opportunity to complete the expression of the whole digital world to the real physical world and the future digital world. "In the digital world, we need to emphasize the uniqueness and uniqueness of a certain existence, which is where it plays its role.
 
        ”。 Since March this year, Tencent has banned more than ten digital collection platforms. According to the official statement, the ban is based on the relevant national laws and regulations. In order to prevent the risk of speculation in virtual currency transactions, the wechat public platform has recently standardized the official account and small procedures for speculation and secondary sales of digital collections. "The follow-up platform will pay close attention to the industry trends and relevant regulations, and further improve and adjust the rules.". In April, China Internet Finance Association, China Banking Association and China Securities Association jointly issued the proposal on preventing financial risks related to NFT, stating that it is necessary to resolutely curb the tendency of NFT financialization and securitization and strictly prevent the risks of illegal financial activities.
 
        Therefore, many platforms avoid financial risks by restricting secondary transactions. Yuan Shuai, Deputy Secretary General of the Rural Revitalization and Construction Committee of the China Cultural Management Association, told the reporter that it can be seen that the service standards for digital collections are also gradually being established. In February, the technical framework for digital collection service based on blockchain, jointly proposed by China Institute of information and communications and Beijing University of Posts and telecommunications, was adopted at the International Telecommunication Union conference, which is also the first international standard for the application of blockchain technology in the field of digital collections. "I think the future development of digital collections depends on whether the industry can adjust and improve its business model and find a balance between profit and compliance.
 
        ”。 At the end of July, the state Internet Information Office issued the announcement of the ninth batch of domestic blockchain information service filing numbers. According to the regulations on the management of blockchain information services, a total of 348 filing numbers were published, including 58 digital collection related platform services. Li Lingyun, a lawyer from Beijing Jingshi (Shanghai) law firm, told the reporter that the risks of digital collections are mainly concentrated in secondary transaction compliance, intellectual property protection and financial risks. Practitioners should not only understand that the existing policies do not prohibit secondary trading, but also adhere to the bottom line, resolutely resist infringement, speculation, excessive marketing and illegal financial activities, do a good job in their own risk control construction, and after the formal policies are issued, quickly carry out compliance rectification on the platform according to the policies to meet the normative development of the industry.
 
        (source: Zheng Yu, reporter of China business network, reporting from Beijing, news agency & middot; reprinted and released by all media matrix). Yuan Shuai, Deputy Secretary General of the Rural Revitalization and Construction Committee of the China Cultural Management Association and an expert in the digital field, said that there is a saying in the circle that everything can be NFT, and the most prominent representative is the digital collection. Digital collections are the only digital vouchers generated by using blockchain technology to correspond to specific works and works of art. On the basis of protecting their digital copyright, they can realize real and reliable digital issuance, purchase, collection and use. Influenced by the concept of "meta universe", digital collections are experiencing a boom. Alibaba was the first one to arrange digital collections in China. Now, Internet giants such as station B, Tencent, Alibaba and jd.com have started to arrange NFT and launched relevant platforms.
 
        While Internet technology manufacturers compete to enter the field of digital collections, traditional industries are also actively laying out the field of digital collections. On February 8, it was reported that the international standard project "technical framework for digital collection service based on blockchain" was successfully approved. The project was led by Tencent and jointly proposed by ant group, China Academy of information technology, Beijing University of Posts and telecommunications, Zhijiang laboratory and other industry, University and research institutions, and was approved at the relevant meetings of the International Telecommunication Union (ITU). With the establishment of standards, more business models around digital collections are gradually being widely accepted. With more and more products in the digital collection market, digital collections are being accepted by more domestic traditional enterprises and well-known IP. The combination of digital collections and IP has explored a new business model, and the market voice is rising one after another. Digital collections are bringing new marketing solutions to all walks of life.
 
        Digital collections will drive the revaluation of high-quality IP and lead the trend of digital games. Digital collections can anchor the value of virtual assets and help promote the revaluation of content assets. If the enterprise makes good use of the digital collection card, it can help the brand to expand new marketing space, and at the same time, it can influence the cognition of consumers in the latest interactive way. Personally, I believe that in the future, more digital collections will be born, and more people will accept digital collections and participate in some commercial activities based on digital collections. This also means that in the future, digital collections will be a commodity that everyone is accustomed to, or a social currency. All kinds of playing methods of digital collections will also become a new trend of marketing methods.
 
        However, it has to be said that although the current digital collection market is hot, the good and the bad are mixed, and speculation and speculation are prevalent. Although many enterprises have voiced their plans to enter the digital collection market, few seem to understand "how to use and how to use". Another important point is that the current legal and regulatory system of the digital collection market is still very blank. If the digital collection industry is not regulated, It is likely to become a tool for capital laundering, tax evasion and other illegal and criminal activities, which provides a breeding ground for speculators and is a major drawback that can not be ignored. Previously, major players such as Alibaba, Tencent and jd.com jointly released the first digital cultural and creative self-discipline convention in China, specifically mentioning the compliance of digital collections.
 
        According to the Convention, it is necessary to resolutely resist any form of acts that use digital cultural and creative works as gimmicks, actually issue and speculate on virtual currency; The issuance and transaction of digital cultural and creative works shall not be settled in virtual currency. Here, we also call on relevant departments to attach importance to it as soon as possible, study and judge the technology trend, and let the supervision and risk control keep up with the development of technology. 2. From the cultural point of view, it is the product of the ingenious integration of science, technology and culture IP. It digitizes the cultural collection, completes the offset, and becomes a unique existence. At the same time, it provides digital cultural copyright protection, improves its conversion efficiency, strengthens the interaction of digital literary creation content, and more importantly, it can mark it, generate a unique digital certificate, and effectively protect the issuer's
 
        
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