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The road of blockchain commercialization: technology-based, rooted in the industry, zinson, Dong Ning, CEO of wisdom chain Wanyuan

Time : 30/06/2021 Author : kl4zut Click : + -
        Today, the technology of blockchain has been recognized. However, technology landing can produce value. How to find the landing scenario of the blockchain, how to integrate with the industry, and how to find a replicable business model have become the most concerned topics of the industry. At this stage, blockchain enterprises have invested a lot of resources in R & D, testing, solutions and other links, but it is difficult to get a corresponding return. Obviously, such a business model is difficult to sustain. How does blockchain move from technology to commercialization? Dong Ning, CEO of wisdom chain Wanyuan, believes that enterprises should find the general needs of the industry, establish their own standardized products and find replicable business models in the implementation of the scheme. So, how to find the landing scenario of blockchain and explore the general needs of the industry? How to build your own standardized products? Why should enterprises do baas?.
        On 522, at the 20th sharing meeting of Yueyou chat "zinc", Gong Haihan, founder of zinc link, invited Dong Ning, CEO of Wanyuan, intelligent chain. He answered the above questions with the theme of "blockchain from technology to commercialization". Dong Ning: the application of blockchain technology is in a stable development state. There are very few domestic companies specializing in blockchain enterprise applications and enterprise services. Whether it is blockchain, big data, artificial intelligence or the Internet of things, they will face common problems when doing enterprise services. In the early stage, as a technical team, from technology, laboratory to commercial, and then gradually to standardization and product, it will face a huge challenge, that is, whether it can find a solid and strong demand application scenario, improve the business model and achieve replication.
        Taking traceability as an example, the final product may be a product, but behind it is the entire industrial chain and supply chain. Through data collection and data uplink, the process is finally put into the smart contract to make the whole process run. It is resources that make the chain finally. Unlike the grass-roots model, tob service requires intensive cultivation and requires a long time to polish products. It is also a resource-oriented industry. The Internet pursues explosive products, which can grow rapidly with viral marketing, media power and capital promotion. Tob service has a very high threshold, and requires high resources, professionalism and team. Dong Ning: the industrial chain of traditional agriculture is long. From planting to sales, there are dozens of links and dozens of counterparties.
        Agricultural related industries lack effective trust mechanism, and the market is fragmented and disordered. In the construction of ecological agriculture, there are more deep-seated problems such as the imbalance between supply and demand. Producers and consumers are too scattered and weak, and the information on both sides is asymmetric, and even the phenomenon of bad money driving out good money appears. Take rations as an example. Wuchang has an annual output of less than 1 million tons of rice, while the annual sales volume in the market exceeds 15 million tons. The flood of stale grain and fake grain makes it difficult for ordinary people to eat real grain of confidence. Scientific and technological innovation in the agricultural industry brooks no delay. This is a very challenging job, and we must go deep into the industry. First of all, you must have industry resources and enough team manpower to land.
        It is necessary to fully understand the process, problems and demands of rice from planting and collection to processing, packaging and transportation, which is time-consuming and labor-intensive. The whole project needs to participate in every link of agriculture, breeding, planting, harvesting, processing and packaging, logistics, etc., so as to find the integration point with the blockchain. Tracing the source is not that simple. We have combed many cases and found that there are various problems and even disputes in the industry. Take data collection as an example. There are more than 500 kinds of goods on the platform. How to collect them? It gives the manufacturer an excel table, and the manufacturer fills in the information and then links it. This is not based on the demand, but for the blockchain. The traceability relies on the proof and tamper proof characteristics of the blockchain, which is a distributed trusted database.
        Who is the target user for product traceability? Is it a large enterprise or a small and medium-sized enterprise, a food supplier or a large retailer such as a supermarket, or a platform organization / association? This is totally different. You also need to consider who pays for your product. Therefore, when designing products, we should design according to the service enterprises. From the perspective of large catering groups, they pay more attention to how to do a good job in supply chain management by tracing the source, so as to trace and manage different categories, enterprises, brands and commodities in real time; Food producers / suppliers hope to improve their brand image and improve their bargaining power through traceability. Some time ago, some industry regulatory departments came to us for cooperation. Their perspective is different from that of consumers. Consumers want to know the source, but the state is concerned about where this product is sold. If there is a food safety problem, I can control the epidemic situation in time and notify them in time, and then a recall mechanism can be established.
        Dong Ning: the concept of baas was first proposed by IBM, because the earliest IBM "blockchain as a service" was built on IBM's cloud. At that time, baas, which promoted bluemix in IBM, found that for basic applications, baas had no advantages at all. It was better to deploy it simply and brutally. Only when enterprise applications develop to the extent that management and operation and maintenance are indispensable, will the advantages of baas be manifested. If it is a separate platform, the front-line staff may collect data for the existing system once, and need to do a lot of repetitive things for the blockchain, quite a lot of work. This is the most worried problem of the enterprise. IT personnel will complain, so try not to create extra workload. This is also what the enterprise service needs to pay attention to.
        Moreover, with the development of enterprises, we hope to find a replicable business model. The blockchain capability has been applied and there are relatively formed products. From the requirements of the company's development and the capital market, we must have healthy finance. Today, some large enterprises are still at the stage of investing money first, and they must find the common needs of enterprises, establish their own standardized products, and then copy them. Dong Ning: in the process of science and technology landing, the technical capacity is transformed into products and platforms. With the development of the industrial chain, the business model should follow the following steps:. Step 1: from 0 to 1, i.e. starting from typical enterprises and projects, build a blockchain technology platform that can accommodate the needs of a large number of enterprise projects and standardize it.
        Step 2: on this basis, with the joint support of big data and the Internet of things, realize the process integration of the industrial chain, and serve the composite businesses such as industrial chain tracing service, supply chain finance and industrial information service. Step 3: sort out, integrate, service and upgrade the people and property on the chain, not only for production, but also for consumption, and finally realize the interaction and cooperation between B2B, B2C, s2b2c and even G2C. All integration, collaboration and upgrading have shown an obvious trend, that is, the blockchain technology platform with the scene as the entrance will evolve into a service platform of the supply chain, a new retail platform, a combination of public services, smart cities and other platforms, and finally assume the functions of public services and social services.
        Of course, the feelings for technology will eventually return to the bottom of the blockchain. The future strategic focus will still be the development of the core technology of the blockchain.
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