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Economic stroll and crackdown on counterfeiting are not limited to 3.15 blockchain technology,Blockchain authenticity platform query

Time : 08/11/2021 Author : sbc5w9 Click : + -
        Wen / Yang Wang, deputy dean of the hane Institute of financial technology, researcher of the Institute of International Monetary Affairs of Renmin University of China, and Zhou Yuyun, researcher of the hane Institute of financial technology (first launched in Hexun finance and Economics). Yesterday 3· The evening party exposed such phenomena as "714 anti-aircraft artillery" online loan chaos, medical waste black industry, 50 cents spicy bar, smart harassment phone, clinic listing intermediary, after-sales service routine, etc. behind the newly exposed problems are old faces such as privacy safety and food safety. How to crack down on counterfeits? Exposure punishment can solve the symptoms but not the root causes. We need to start with the traceability system, and we can use blockchain technology to control the source of risk. On December 12, 2018, Changsheng biology, deeply involved in the vaccine fraud event, received the "delisting prior notice" from the Shenzhen Stock Exchange and planned to be forcibly delisted.
 
        Fakes seemed to happen frequently last year. From the fake vaccine of immortals to pinduoduo's brand Shanzhai, there has been no small storm of public opinion. The anti-counterfeiting industry has never given up the pace of promoting innovation. Previously, on September 4, 2018, jd.com incorporated blockchain anti-counterfeiting tracking into the smart supply chain transformation and upgrading system, in order to alleviate the growing problem of fake goods from the source. The key to cracking down on counterfeiting is traceability and anti-counterfeiting. The entry of blockchain or a great gospel of anti-counterfeiting. The combination of blockchain and anti-counterfeiting in the future is both a creation and a vent. As far as the problem of fake goods is concerned, this summer vacation is undoubtedly an eventful time, with vicious events coming one after another. It can be said that one wave has not been flattened, and another wave has arisen.
 
        Among them, the two incidents of vaccine counterfeiting of immortals and pinduoduo's fake products are particularly eye-catching, which once again pushed the issue of fakes to the forefront of public opinion. With a cautious attitude and good shopping habits, brand Shanzhai can still be avoided, but in the face of industry monopoly and information blockage, where will fake vaccines hide? When the counterfeiting events become more and more serious, the proliferation of fake goods has long been not only a problem at the level of commodity trade, but also a pain point related to the livelihood of thousands of households. In the long run, it will erode the trade integrity of the whole country and combat the willingness to consume. The adverse consequences can be imagined. The problem of fake goods has never been just today's problem. According to the 2017 Alibaba annual report on intellectual property protection, in 2017, a total of billion yuan of fake lines involving far more than 50000 yuan of penalty points were pushed in the whole year (see Figure 1).
 
        As a more standardized e-commerce platform in China, counterfeits are still banned repeatedly. It is conceivable that counterfeiting is serious in many "underground markets" that are difficult to reach by supervision. The problem of fake goods is not unique to China. According to the 2018 global brand fake report of researchandmarkets, the total loss caused by global fake goods in 2017 reached $1.2 trillion, and it is expected to reach $1.82 trillion in 2020. The "crackdown on fake goods" is imminent. On March 5 this year, Premier Li Keqiang made it clear in his government work report that "in 2018, we will fully implement ‘ double random and one open ’ supervision, and we will never allow counterfeits to breed and spread".
 
        Cracking down on counterfeiting and commodity anti-counterfeiting has become the focus of current work. With the development of commodity trade, the division of labor tends to be detailed, which makes more and more manufacturers join the supply chain, and the subject relationship of each link tends to be complicated. What problems will this bring? From the perspective of consumers, the commodity production system is very closed, and the circulation process is extremely complex, and the cost of obtaining information is large, which raises the threshold for consumers to identify the authenticity of commodities. From the perspective of commodity terminal providers, terminal platforms with strong bargaining power, such as Alibaba and jd.com, have strong control over the supply chain, strive to control the circulation of goods from the source, and establish a strict punishment system to eliminate fake goods.
 
        From the past practice, we can see that the crackdown on counterfeits is still unable to prevent the prevalence of counterfeits, and many terminal platforms with weak bargaining power are helpless, and even help the tyrant to indulge the sale of counterfeits for the purpose of attracting traffic. From the perspective of the source brand, the complex distribution chain makes it need to spend more time and money to control the quality and authenticity of products, but the traditional physical anti-counterfeiting is easy to be attacked by criminals and controlled by human factors for profit because of its centralized platform and single physical anti-counterfeiting technology. At the critical moment of accountability after problems occur, "information loss" is particularly common. The core of anti-counterfeiting is to trace the source, and realize the function of anti-counterfeiting by making the circulation channel transparent.
 
        On the one hand, the clear and transparent traceability system fully displays the commodity circulation information to the public, and puts all links of production and supply under social supervision to prevent the malicious invasion of fake goods; On the other hand, after the incident, an effective traceability system helps to hold people accountable for the problem and creates a deterrent to intentional counterfeiting groups. The decentralized, tamper proof, real-time ledger characteristics of blockchain naturally coincide with "traceability", which has been practiced worldwide. On August 14, 2018, iimediaresearch, a data research institution, released the "monitoring report on China's cross-border e-commerce industry in the first half of 2018", saying that traceability and anti-counterfeiting technology is the first area of blockchain technology.
 
        KPMG's 2018 China blockchain (non-financial) application market survey report shows that among the surveyed companies, the proportion of choosing to apply blockchain technology to traceability and anti-counterfeiting is the highest, up to 50% (as shown in Figure 2), which is far from other applications; Traceability and anti-counterfeiting has become the commercial application of blockchain with the highest cognitive rate of 85.71% (see Figure 3). The pain points of traditional commodity anti-counterfeiting are: first, centralized storage of data, which has the risk of tampering due to their own interests; second, each enterprise in the supply chain keeps accounts alone, resulting in information island effect, and the data is not easy to trace. The entry of blockchain can solve the above problems from two aspects.
 
        First, a decentralized system is built based on the hash algorithm, consensus algorithm and distributed ledger technology of blockchain to jointly ensure that the data is difficult to tamper with; Secondly, the commodity circulation data are stored "on the chain", and the traceability is guaranteed through timestamp technology. At present, blockchain anti-counterfeiting and traceability applications are mainly divided into two types of manufacturers, namely, technology solution providers and application solution providers. The former provides application solution service providers with the construction of underlying facilities, such as chain only, while the latter connects with major business parties to provide application solutions based on needs, such as China food chain. At the same time, in the face of the characteristics of different industries, blockchain anti-counterfeiting traceability has also implemented targeted application projects in the fields of consumption, medical treatment, agriculture and luxury goods.
 
        In March, 2018, Cainiao and tmall global jointly announced that blockchain technology has been enabled to track, upload and verify the logistics full link information of cross-border imported goods, which covers the whole process of commodity import, such as production, transportation, customs clearance, inspection application, third-party inspection, for consumers to query and verify. In July, 2018, JD group announced that it would upgrade its established "JD blockchain anti-counterfeiting traceability platform" to a blockchain service platform "Zhizhen chain". The operation mode of the two is roughly to build an alliance chain, realize the trust sharing among brands, distributors, retailers, consumers, regulatory authorities and third-party testing institutions, record a complete information flow of commodities from raw material production to shelf sales, and automatically link them, with time stamps at the same time, fine to one code for consumers to query and verify.
 
        Ziyun said that on July 30, it officially released a vaccine traceability and anti-counterfeiting platform based on blockchain technology, which firmly grasps the authenticity of vaccines from three links. First, connect with the ERP and MES systems of the production enterprises in the vaccine production link, second, connect with the TMS and WMS of the logistics and warehousing enterprises in the logistics link, and third, connect with the sales management system in the sales link. In this process, the relevant data of the above links are collected through relevant self-developed products, so as to realize the real-time and encrypted storage of the original data of vaccine production, circulation and sales in the blockchain platform under the mutual trust mechanism, so as to prevent tampering. The data stored on the blockchain can only be accessed by enterprises, regulators, users and vaccinators through the platform according to authorization, so as to monitor the quality of vaccines in real time and comprehensively throughout the life cycle.
 
        At the consumer terminal level, quality control services such as authenticity identification can be provided through Ziyun's traceability anti-counterfeiting application. Mutual finance cloud has developed a jewelry industry blockchain traceability system using blockchain distributed shared ledger and smart contract technology. Its operation mode is as follows:. 1. Tracing the source: the system connects all participants in the jewelry industry chain, such as mining areas, factories, jewelry processors, artists, jewelry appraisal institutions, logistics companies, jewelry stores, etc., realizes the whole process of registration and sharing from the source of jewelry to the point of consumption, and establishes a public account book for tracing the data of raw material production, processing, packaging, transportation;. 2. Token allocation: assign traceable, unique and indivisible Ethereum erc721tokens to each jewelry circulating in the market, and act as the "sales license" of jewelry to follow the whole life cycle;.
 
        In June 2017, Zhong'an Technology launched the blockchain bububuji application, which achieved a new attempt in the anti-counterfeiting and traceability of agricultural products (as shown in Figure 5). During the breeding period, the project will install tracking equipment on each chicken's feet to link the data of each step-by-step chicken in various links such as feeding, slaughtering, transportation, etc., such as the activity status and location trajectory of the chicken. In addition, in the whole industrial chain, tracking equipment and facial recognition technology are used to track the whole process of chickens raised by hundreds of farms across China, from chicks to marketing. These data are uploaded to the ecological alliance chain built by Anlian cloud in real time for distributed storage. When purchasing, consumers can scan the anti-counterfeiting code on the chicken feet or directly query the information through the corresponding platform app to understand the data of the past 100 days, including variety, location, growth trajectory, slaughtering and other information.
 
        Blockchain technology is undoubtedly the gospel of traceability and anti-counterfeiting. Through the data cross validation of producers, consumers and supervisors, it restricts the manufacture of fake goods, which is expected to combat fake goods to a large extent. According to the characteristics of different industries, enterprises have entered the bureau to develop anti-counterfeiting systems based on blockchain technology, which makes the application no longer "talk on paper" and provides new ideas for the fight against counterfeiting. Blockchain anti-counterfeiting is not without defects. There are still problems that cannot be avoided, such as source counterfeiting and supporting bar code technology forgery. It takes time to overcome difficulties at each stage. In the future, blockchain anti-counterfeiting is bound to be both a pioneer and a vent.
 
        
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