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Blockchain: an important means to build e-commerce credit system

Time : 02/02/2022 Author : 16n2f7 Click : + -
        [Abstract] blockchain is essentially a decentralized distributed database. In view of many disadvantages of the current e-commerce credit system, such as platform data security, fake and shoddy goods, platform supervision, "bill swiping" phenomenon, high transaction costs, we can use the characteristics of blockchain technology, such as point-to-point networking, timestamp technology, asymmetric encryption technology, distributed consensus algorithm, etc, Fill the credit and security weaknesses of the e-commerce credit system and promote the better development of the e-commerce industry. As an important emerging technology, blockchain has great potential in promoting the innovative development of digital economy, but it is still a basic technology, and its application in social and economic fields is not comprehensive. It is still in its infancy. If blockchain thrives, it will reshape the social and economic pattern.
 
        The e-commerce industry is the "experimental field" of blockchain technology. Many blockchain technologies are first applied to the e-commerce field, such as point-to-point networking, timestamp technology, asymmetric encryption technology, distributed consensus algorithm, etc., which can help the e-commerce industry to a new level. With the continuous maturity of technology, blockchain will become an important magic weapon for building e-commerce credit system. In the new era, the e-commerce industry has shown a blowout development. In addition to large e-commerce platforms such as Taobao and jd.com, many small and medium-sized platforms have entered the e-commerce field to engage in e-commerce activities in a specific industry. These small and medium-sized platforms have limited capital strength and low skill level. Once they are maliciously attacked or the network is paralyzed, it is easy to cause the transaction data to be disordered, even deleted and destroyed, and the interests of e-commerce platforms and consumers will be affected.
 
        However, if the point-to-point networking mode of blockchain can be applied to the field of e-commerce, it will change from centralized storage to node distribution and independent operation, and rely on different nodes to back up each other. Even if they encounter malicious attacks, they can also query the original data information from other nodes, so as to ensure the absolute security of the trading system, which will help to improve consumers' trust in small and medium-sized e-commerce and maintain the common interests of e-commerce platforms and consumers. Therefore, small and medium-sized e-commerce platforms can build a basic framework in the form of point-to-point networking, store data information in different nodes, and use the method of mutual backup of blockchain nodes to prevent the transaction information and capital flow from being maliciously damaged or deleted. Even if they are attacked, they can also rely on the data of other nodes to complete data recovery.
 
        At the same time, if the independent research and development ability of small and medium-sized e-commerce platforms is not strong, small and medium-sized e-commerce platforms should be encouraged to purchase point-to-point networking frameworks from professional institutions to enhance consumers' trust in the platform. At the same time, the point-to-point networking method allows the information of e-commerce platforms to be stored in different nodes. If consumers think that the transaction information has been tampered with, they can query the flow of funds, so as to better safeguard their legitimate rights and interests, and also help e-commerce platforms recover funds and improve the efficiency of e-commerce platform rights protection. At present, e-commerce has developed rapidly in China, but the problem of fake goods still exists. For example, in cross-border commodity transactions, even if the seller provides complete logistics transportation documents, invoices and other information, some consumers still question the authenticity of the commodity.
 
        If the time stamping technology in blockchain can be applied to the field of e-commerce, make full use of the time dimension of blockchain technology, completely record the transaction information of different links in the blockchain, and connect these information into a main chain in chronological order, it will increase consumers' trust in e-commerce products. At the same time, consumers can also use blockchain technology to trace the source of goods and strengthen consumers' trust in businesses and platforms. Using timestamp technology, on the one hand, add an electronic identity tag to the goods, and use chip or QR code to make the goods have a unique electronic identity at the beginning of production, in which the source of raw materials, quality inspection and other information are completely recorded.
 
        When consumers receive commodities, they can query the commodity information in the blockchain by querying the chip or scanning the QR code. Due to the timestamp technology used in each link, the commodity information in the blockchain cannot be tampered with, which is conducive to enhancing social trust and optimizing business. On the other hand, it is convenient for consumers to protect their rights in accordance with the law. Because the goods have electronic identity tags, once any problems occur in the goods purchased by consumers, such as food deterioration, unqualified goods quality, etc., they can be traced through blockchain to protect their rights in accordance with the law from producers, processors, transporters, and sellers. In addition, with the continuous maturity of blockchain Traceability Technology, it is easier for consumers to safeguard their rights, which also forces merchants to improve product quality and ensure the quality of goods, which helps to reduce consumption disputes.
 
        For a long time, the government and relevant departments have attached great importance to the supervision of e-commerce platforms, but e-commerce has the characteristics of virtuality and concealment. If the asymmetric encryption technology in blockchain can be applied to the field of e-commerce, and the data information is divided into public key and private key, the e-commerce platform is required to be fully public to the public key, allowing the government to intervene in the supervision, so that the government can understand the industry dynamics, and it is easier to prevent the occurrence of potential risks. At the same time, requiring e-commerce platforms to fully protect private keys will also help prevent consumers' legitimate rights and interests from being infringed. Using the asymmetric encryption technology of blockchain, on the one hand, an e-commerce platform industry association is established, which allows the industry association to serve as the verification node to supervise and review the public key disclosure of e-commerce platforms, formulate scientific and reasonable industry standards, punish platforms that violate industry standards and are contrary to industry development, improve consumers' trust in e-commerce platforms with perfect internal management, and lay the foundation for the follow-up supervision of the government.
 
        On the other hand, innovate the way of government supervision, be good at using advanced technical means such as big data, cloud computing and blockchain, and use the combination of online and offline methods to focus on the supervision of e-commerce platforms with abnormal information and abnormal nodes, so as to ensure the authenticity and reliability of data information in blockchain. At the same time, we should also unblock the channels of social supervision, encourage the public to complain about e-commerce platforms, continue to expand the supervision force, and strictly rectify the chaos of the development of e-commerce platforms. In addition, for personal data information in e-commerce platforms, the private key is used to keep it strictly confidential, which can also protect user information from disclosure. In recent years, the phenomenon of "bill swiping" around e-commerce platforms has long been common. Although e-commerce platforms have stepped up their crackdown on this, the "bill swiping" behavior has not been eradicated. Businesses employ brush hands to make false purchases and false evaluations, and forge customer service dialogues and express delivery documents, trying to confuse the false with the true, and escape platform supervision and punishment.
 
        At the same time, in order to improve sales, some small and medium-sized e-commerce platforms turn a blind eye to the "bill swiping" behavior, and the consequences can only be "paid" by consumers. However, if the distributed consensus algorithm in the blockchain can be applied to the e-commerce field, and the e-commerce can be counted according to the sales volume, sales time, purchase area, purchase quantity and purchase price, it can more intuitively find out whether the merchants have "bill swiping" behavior. Once a business has abnormal data, it can be listed as the key monitoring object, so as to reduce the supervision cost and improve the supervision efficiency. Through the distributed consensus algorithm, on the one hand, it can weaken the impact of sales and evaluation on product recommendation.
 
        With the application of blockchain technology and the continuous maturity of commodity traceability system, consumers can understand commodity information through a variety of ways to weaken the impact factors of sales and evaluation. At the same time, improve the impact factors of commodity identity labels, and encourage merchants to actively use commodity identity labels to truly reflect commodity quality. On the other hand, we can severely crack down on the "bill swiping" behavior. E-commerce platforms should cooperate with real-time communication platforms, such as QQ group and wechat group, to close and block the order brushing group and make it lose its living soil. They also need to reach cooperation with logistics and transportation enterprises, require express companies to cooperate in investigating and dealing with the "order brushing" behavior, and require express companies to upload commodity information to the blockchain at the transportation node, so as to ensure that the uploaded commodities are consistent with the commodities sold by e-commerce, and prevent businesses from mailing empty packages for "order brushing".
 
        One of the advantages of e-commerce platforms is to reduce product costs, such as store rent, labor costs, etc., so that compared with physical stores, they have more advantages in commodity prices and gradually win the recognition of consumers. However, looking at the current e-commerce products, it is still necessary to open online stores and hire online customer service. This part of the cost is bound to be added to the cost of goods, resulting in an increase in the cost of goods. If the blockchain smart contract can be applied to the e-commerce field, the contract agreement can be set in advance by collecting the buyer's prepayment and the seller's liquidated damages in advance, and uploaded to the blockchain of commodities. It is agreed that if the transaction between the two parties is not controversial, the buyer's prepayment will be automatically collected and the seller's liquidated damages will be returned. However, if the two parties have a transaction dispute, the liability for breach of contract will be automatically determined according to the preset contract agreement.
 
        Realizing smart contracts through blockchain technology, on the one hand, expands the scope of smart contract commodity trading. At present, smart contract trading is only used for a few virtual goods, and has achieved certain results, which not only reduces the transaction cost, but also improves the transaction efficiency. We should further expand the scope of smart contract commodity trading, and include some standardized products into the scope of services, such as mobile phones, home appliances, etc, Further reduce the operating costs of commodities, so as to reduce commodity prices and make e-commerce more competitive; On the other hand, we should actively promote the introduction of relevant laws and regulations. With the continuous expansion of the scope of smart contract services, we should further legislate and restrict smart contracts to reduce the development resistance of smart contracts into the field of e-commerce.
 
        [Note: This paper is the phased achievement of the 2018 Ministry of Education Humanities and social sciences research special project (Research on the theoretical system of socialism with Chinese characteristics) "Research on basic social psychological problems in the process of Marxism Popularization in the new era" (Project No.: 18jd710028). ① Liu Yang, Qiu Ling: the solution mechanism of the "trust" gap of cross-border e-commerce under blockchain technology, business economics research, 2020, issue 7.
 
        
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