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Blockchain technology solves the "stolen map" dispute of tmall double 11 merchants with one click

Time : 09/06/2022 Author : 3fo52a Click : + -
        Looking at the seller's show, I thought it was Li Kui, but I found it was Li Gui &mdash& mdash; The troubles of consumers caused by the theft of original seller's show pictures are expected to be improved in this tmall double 11. The reporter learned from Alibaba today that as one of the actions of Alibaba's original protection plan, Alipay's blockchain technology was applied to protect the "seller show" for the first time, and launched a "theft and rights protection" tool — Magpie, which provides one-stop online self-service services such as image rights confirmation and certificate storage, infringement evidence collection and evidence verification, and the evidence meets the judicial recognition standards. In other words, Taobao shopkeepers can not only easily and quickly complain through the IPP (Alibaba Group intellectual property protection platform) platform when they are infringed by pirated images, but also righteously ask the other party to "delete the image", which is no longer troubled by the "difficulty of proof".
        Taobao celebrity Zhang Dayi is the first seller to use this service. On November 7, she posted screenshots on her microblog and shouted "image thieves" on various platforms &mdash& mdash; "All the pictures in our store are on the blockchain. You can prove it to the court with one click, and then the consequences of stealing pictures will be! Very! Strict! Heavy!". It is understood that after the blockchain tool was launched by Alipay, Zhang Dayi uploaded his original pictures in the "judicial blockchain" for the first time. The image copyright information can be registered in the chain in one second, which is equivalent to being stamped with the "original" stamp by the blockchain, which can effectively prevent other platform merchants from embezzling and infringing. Once a dispute occurs, the authenticity of relevant evidence can be verified and recognized by the court.
        Zhang Dayi is one of the merchants deeply troubled by the theft of original pictures. A questionnaire for Taobao merchants showed that 57% of merchants were often stolen by other platforms, and 18% of merchants said that "new will be stolen" after being stolen, only 13% of Taobao merchants withdrew their maps through private warnings, while as many as 77% of merchants were difficult to defend their rights due to difficulties in providing evidence. Li Xiaodong, the boss of the "original intention" of tmall creative home accessories store, told reporters that dozens of shops across the network had stolen their pictures. He calculated an account for the reporter. The product R & D cost behind each product map exceeded 10000 yuan, and the overall cost was tens of millions. After being stolen, the loss is huge.
        "It is difficult to protect rights across platforms. It is difficult to obtain evidence and find a lawyer. The whole peak sales season has passed.". Ye Jianmei, a lawyer from Jindu law firm, told reporters that the most difficult thing for e-commerce companies to protect their rights is to provide evidence, and businesses can't prove that the map is their own original. However, if businesses store the original map on the blockchain in real time, the courts, notary offices and other judicial related units are all "nodes" on the chain, so the storage and evidence collection will have more credibility, "it can effectively combat infringement and form a deterrent to theft". From the self-developed distributed database oceanbase to the "driverless" intelligent risk control technology, tmall double 11 has become a training ground for Alipay's new technology in recent years.
        "Blockchain technology has the characteristics of openness, transparency and tamperability, and is naturally suitable for a variety of scenarios in the field of intellectual property protection." Cheng Chou, an expert on Alipay blockchain, said that this year, blockchain technology will bring new consumption experiences to buyers and sellers at the same time. It is understood that, including intellectual property protection, Alipay's blockchain technology has been applied in more than 40 application scenarios, such as commodity traceability, public welfare traceability, cross-border remittance, supply chain finance and electronic bills, etc., integrating with multiple industries to solve trust problems. (Li Jing). On July 29, 2022, farmers in donglvdian village, Xiyan Township, Sanmenxia City, Henan Province conducted management and protection operations for tiebang yam.
        In midsummer, in the vast fields on the South Bank of the Yellow River in western Henan, sweet potato, iron stick yam, Portuguese traditional Chinese medicine and other crops are growing well. Farmers are rushing to manage and protect during the agricultural season, and the fields are busy. On July 28, 2022, in the 1500 mu pear garden in Tiaoyan village, Qingong Town, Huai'an District, Huai'an City, Jiangsu Province, crisp, sweet and delicious Cuiguan Pears were covered with branches, and farmers were busy picking, packing and transportation, presenting a busy harvest beauty. The high temperature continues this summer, and the market is optimistic. It is expected that the total sales of pears in the village will exceed 10 million yuan, and the per capita income will exceed 2000 yuan. On July 26, 2022, more than 30 primary school students in Shenyang, Liaoning Province participated in the summer national defense education summer camp in Liaoning Falcon national defense education base.
        On the eve of the August 1st military day, the students trained through military expansion projects to cultivate independent living habits and hard-working willpower, while enhancing the students' awareness of national defense. The staff of Tianzi mountain cableway in Wulingyuan scenic area of Zhangjiajie City, Hunan Province carried out safety inspection on the operation facilities of the cableway. On the basis of doing a good job in epidemic prevention and control, booking tours and other service guarantee measures, the scenic spot has strengthened the investigation of potential safety hazards of high-altitude passenger ropeways in the scenic spot, so as to ensure the safety of tourism reception in hot weather. On July 24, 2022, the scenic spot built on the abandoned tailings in the mountain Gezhuang village, tuanpiaozhuang Township, Zunhua City, Hebei Province, was brightly lit and bustling.
        On July 22, 2022, Suqian impression ·, Suqian City, Jiangsu Province; Yuanjia village, one of the intangible cultural heritage in Jiangsu Province &mdash& mdash; The intangible cultural heritage inheritors are performing for tourists. On July 20, 2022, at the xiaoshanyang freshwater pearl breeding base in Longsheng village, Fuxi street, Deqing County, Huzhou City, Zhejiang Province, farmers were collecting pearl mussels. On July 18, 2022, the Swan Lake National Urban Wetland Park in Sanmenxia City, Henan Province, which is known as the "Swan City", is covered with lotus leaves, which are connected with the blue sky and White Cloud City, like a beautiful picture.
        On July 17, 2022, the world's first 3000 ton jack up wind power installation ship was photographed at COSCO marine Wharf in Qidong, Jiangsu Province. The track laying of Changyi Changsha high-speed railway, a national key project, successfully passed the control project of the whole line of Changyi Changsha high-speed railway &mdash& mdash; Zishui super large bridge has laid a solid foundation for the construction and operation of Chang Yi Chang high-speed railway as soon as possible. Zishui bridge of Changyi Changsha high-speed railway is 9267.57 meters long, which is the key control project of the whole line of Changyi Changsha high-speed railway. On July 18, 2022, in zhongchagou, zhangzha Town, Jiuzhaigou County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, UAV aerial photography of the forest "global warehouse" surrounded by morning fog.
        This is the landmark tourism supporting facilities just completed in September last year, which further improves the quality of tourist accommodation service. On July 17, 2022, tourists rode in the picturesque scenery in Zhongcha village, zhangzha Town, Jiuzhaigou County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province. With the improvement of the epidemic prevention and control situation and the arrival of the summer vacation for students, tourism in Jiuzhaigou has gradually become hot. On July 15, 2022, the traffic police of Dehua County Public Security Bureau in Fujian Province jointly with the township police station launched a special rectification action to investigate drunk driving at night. That night, the police went deep into the surrounding areas of entertainment venues to carry out traffic safety publicity, and made every effort to curb the frequent occurrence of drunk driving and effectively prevent traffic safety risks in summer.
        The Yongnian branch of China Post Group Co., Ltd. in Handan, Hebei Province has set up a special green channel and sent special personnel to ensure that the college entrance examination admission notice is accurate, safe and timely delivered to the admitted candidates. In Xinyuan County, Yili Kazak Autonomous Prefecture, Xinjiang, the lush grass on the Nalati sky grassland is like a green carpet, and the sea of colorful flowers sways with the wind. On July 11, 2022, at the construction site of the Huhang expressway project in Qianjin Town, Nanxun District, Huzhou City, Zhejiang Province, workers were operating a roller welder to produce prefabricated steel beams. On July 9, 2022, by the Luoma Lake in Suqian City, Jiangsu Province, the blue sky and white clouds complement the beautiful scenery, and many citizens and tourists are relaxing and playing by the lake.
        In recent years, Suqian has implemented the concept of green ecological development and made every effort to build Jiangsu ecological park, so that the local people's sense of gain and happiness continue to increase. On July 7, 2022, at the earthenware factory in Maigaiti County, Kashgar Prefecture, Xinjiang Uygur Autonomous Region, 9 potters, including Qin Huimin (second from the left), a black pottery artist from Rizhao City, Shandong Province, had a pottery exchange with the technicians of the local earthenware factory. Since the tenth batch of Rizhao aid to Xinjiang, 245 people from 15 batches of Rizhao Runjiang travel have entered Maigaiti county to carry out various exchange activities to promote social, economic and cultural exchanges between the two places.
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