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Daily: China's social software is showing its strength overseas

Time : 28/09/2021 Author : am5dj7 Click : + -
        According to Nihon Keizai Shimbun reported on July 28, China's social software has made great achievements overseas. Its strategy is to avoid fierce competition in the domestic market and seize the overseas market at the stage of development as soon as possible. Some applications have more than 100million users, and they may sweep the world. It is reported that in April, Beijing Kunlun wanwei Technology Co., Ltd. confidently introduced the strong development momentum of Starmaker, an online karaoke singing software, at a briefing for investors: "in 2021, (it) ranked first in the download list of music / audio applications in 26 countries. In 2022, (it) maintained a leading position in Southeast Asia, North Africa and the Middle East, and continued to expand in Europe and Latin America.
 
        ”。 Starmaker features that users can easily share various singing videos with friends. Since 2018, the software has become popular in Southeast Asia and the Middle East. By the end of 2021, the cumulative number of registered users had exceeded 240million. Users follow their own wishes to online karaoke and upload works. According to the report, in fact, this application software is almost unknown in China. This is because it has targeted the overseas market from the beginning and has hardly carried out publicity at home. Similarly, China has a lot of social software focused overseas, and the scale is expanding. Kunlun wanwei's 2021 performance express shows that its main overseas social software business has a revenue of 1.4 billion yuan, an increase of 57% over 2020.
 
        According to the report, huanju group has carried out live broadcast based bigolive business in more than 150 countries and regions around the world, with more than 30million monthly active users. Yale group is the main operator of the voice social platform yalla. Through holding online activities, the platform actively integrates into local culture, and its users in the Middle East are increasing. The fundamental reason why these enterprises strive to expand overseas business is that the Chinese market is increasingly saturated. In China, wechat and other software developed by Tencent, a large Internet company, has become a living infrastructure. On the other hand, social software is still in the process of popularization in parts of Africa and Asia.
 
        Chinese enterprises intend to preempt and occupy the market. According to the report, in fact, in addition to social software, companies are also developing various applications such as games. Their goal is to combine social software with other applications to better retain users. Fang Han, the head of Kunlun world wide, said at an Internet related event that India, Indonesia and Africa have entered the mobile era, which is a good opportunity, and social software is the best business. Return to Sohu to see more.
 
        
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