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How can blockchain solve the problem of content industry due to unreasonable distribution of information garbage and content value? Need a clearer understanding of blockchain

Time : 18/01/2022 Author : 64zsrc Click : + -
        The rapid changes and iterations of media carriers have led to a significant innovation in the content creation and distribution mode in recent years. Derivative industries such as text, live broadcast, content e-commerce, advertising marketing, short video, pan entertainment and so on are also booming. On the other side of this background, information overload has caused new problems in life, cognition and knowledge. Such a media environment has also become a hotbed for rumors and information fraud. At the same time, At a time when the content industry and commerce are highly integrated, copyright is also one of the problems that cannot be ignored. Almost all content creators and audiences are looking forward to a new model or technology to break the industry problem. Decentralized resource allocation, tamper proof and traceable blockchain technology has also become the latest attempt direction of breaking the industry problem, and it is also one of the hot fields in the blockchain industry. How should we correctly view the integration of content industry and blockchain technology, and at the same time, in this new attempt, What changes and new problems will we see? At the "Ming + College" salon sharing meeting hosted by yiming.com, Wu Peng, the original co-founder of blockchain, expressed his unique views on the future upgrading of the content industry from the perspective of blockchain and decentralization.
 
        Speaking of blockchain, I believe most people's first concept is decentralization, a decentralized network, but in fact, blockchain is by no means absolute decentralization, but more inclined to weak centralization, decentralization or distribution. Which of the three network topologies in the figure below belongs to decentralization? The first picture is centralized, the second picture is decentralized, and the third picture is distributed. From the concept of large network, distributed network includes decentralized network. Why should we emphasize the differences between these three networks? In fact, most people misunderstand that the decentralized network interface is completely centerless, but in the decentralized network, there is still a central node.
 
        At the same time, decentralized network is the most common mode, such as Weibo. Its network topology is decentralized, in which big V is a central node. Secondly, such as social networking between normal people, it is also a decentralized network. Dozens of years ago, a famous American psychologist did an experiment. He said that he randomly selected 400 people and gave everyone a letter. Then these people don't know who to send it to. See if you can pass it on to this person you don't know through your channels. The result of the final test was that most people passed less than six intermediaries, and then transferred the letter to the target person.
 
        This is a very important six dimensional space or six dimensional network theory in network science. In fact, all current social software is based on such a logic and foundation. Its essence is that there are a large number of such central nodes in our society. Through such a node, information distribution can be realized quickly, and it is also the most effective way to transmit information. Therefore, decentralization is not an end, but a result of evolution. That is, when we design this network, we first set such a rule, then self evolve in the dimension of time, and finally naturally form a decentralized network.
 
        Nowadays, with the popularity of blockchain concept, entrepreneurs and giants have laid out their plans one after another. Undoubtedly, the infrastructure role of blockchain technology has reached a preliminary consensus in the industry. The advantages of high efficiency, low cost and optimized resource coordination cost are undoubtedly new opportunities for structural innovation in various industries. How can blockchain technology better choose application scenarios? From a simple point of view, blockchain has three core concepts, which are also the core to judge whether blockchain technology is applicable. The first is the concept of disintermediation or distribution. In the application scenario of blockchain, if it has disintermediation or distribution, it can be implemented;. The second is the trust mechanism. Everyone says that bitcoin has built a trust network through technology.
 
        If there is a lack of trust, blockchain technology can be used to solve the problem, but blockchain is not necessary;. Third: the distributed ledger feature also means that all applications and industries related to asset registration, record keeping, and bookkeeping can be well implemented in blockchain technology. So when looking at a blockchain project or entering the blockchain industry, we must study these directions in depth. Instead of blockchain for the sake of blockchain, it is more about the technical upgrading of the original business based on the essence of blockchain. For blockchain, it does not create any value, but helps reduce the friction in the original business system.
 
        If the original business model is valuable, blockchain can add value to it. If the original business model is worthless, blockchain will not turn it into value. For blockchain, it is most important to treat it rationally. First of all, we should return to our business rationality. What is our business? What is the problem we want to solve?. If the problem itself can be solved in many other ways, such as bank, for a rich person, what he needs may be the high-quality service of the bank, so not all scenarios can be solved through blockchain. So for the content industry, how can these three cores of blockchain solve some of the current problems?.
 
        Maybe most people receive rumors and health care content forwarded by their parents and elders on wechat or in their circle of friends every day, such as drinking eight glasses of water every day is beneficial to health, and crawfish can't eat. This is also the information trouble emerging behind the information explosion of the diversified development of content media. Since the development of the Internet, it has become a huge garbage dump, and everyone is irresponsibly loading information into it, No one cares about the authenticity of information, so the Internet industry urgently needs a new mechanism to solve these problems. To solve these problems, how to find the source of information is fundamental, and where does this information come from? When did you send it? Who wrote it? At present, all these are missing. If it is combined with blockchain technology, it may be a good solution to add corresponding tags to every message sent on the Internet, such as publisher, time, etc.
 
        In addition to finding the source, it can also avoid being "edited and processed" in the process of information transmission. If you add a special identity information to all Internet information, you can distinguish the initial information from the modified information, so as to provide better identification and judgment conditions for the audience. In fact, our Internet has indeed reached such a stage, and such problems need to be solved urgently. We need to reach a new "distributed content trust" protocol, which was originally promoted at present and can be matched with the World Wide Web protocol in the future. In fact, the founder of the World Wide Web has also launched such a distributed content trust protocol at MIT.
 
        Secondly, at present, the release of many articles is rarely responsible, which is also driven by the current economic background of traffic, leading to the frequent occurrence of eye-catching, headline party, manuscript washing and plagiarism. I once had a journalist friend who said with great emotion to me that she said that I worked hard for a week to write an in-depth investigation report, and maybe I could only get a few hundred yuan of manuscript fee, But if an we media person sits in front of the table and taps for half an hour, he may get tens of thousands of dollars in advertising fees. In this case, it is completely unfair. Of course, maybe the content and value of these two creators are completely different. At present, content creation is still based on the rules of users' reading volume. Maybe everyone has nuts in wechat. Some brush volume companies buy tens of thousands of mobile phones, and gradually form an industry. For example, they spend 2000 yuan to brush volume in writing an article and earn 50000 yuan of advertising revenue. Therefore, a new problem in the current Internet content industry is that bad money drives out good money, and a large number of people use false traffic to exploit all value, This has also led to the abnormal development of the online advertising industry.
 
        So this may be an important reason for Internet companies to start talking about new retail and embrace offline. How can this change? In other words, a new value evaluation system is needed. It is no longer maintained and settled from the perspective of PV. It can evaluate and reconstruct the content and authors with a new agreement. For example, what articles have the authors published? How about credit? How many articles have been transferred? Has anyone with good credit commented on him? If we create such a computing system, we can make the content get a more fair value evaluation. At present, it is still unknown whether this practice can be truly realized, but it is definitely a new direction.
 
        At the same time, this price system does not necessarily replace the original PV value system, but will become a powerful supplement to the original value system. When these people who take PV as the assessment standard see that there is a new value dimension, they will be more cautious to say, should I look at such a value system more carefully, and should I reconsider to consider a more reasonable exchange. In this system, no matter the author, reviewer or forwarder, everyone can get token incentive. This token incentive is not simply in the way of PV.
 
        It means that the mathematical model area mentioned above is allocated. To really promote the transformation and upgrading of the content industry. Ming + college is an industry information sharing platform in Shanghai launched by yiming.com, which gathers Shanghai media people, PR, enterprise executives, industry experts and other people. It is committed to building a one-stop digital connection platform for online and offline integration in the field of TMT innovation in Shanghai, connecting and building a modular community based on practitioners, resources and knowledge in the TMT industry, and helping Shanghai TMT enterprises to effectively communicate, connect resources and improve their competitiveness.
 
        
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