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Blockchain can make the quality of used cars more credible

Time : 04/07/2021 Author : nr37ve Click : + -
        According to the analysis of the German automobile industry federation, the global automobile sales will decline by 5% this year, the largest decline since the 2008 financial crisis. According to the data released by the China Association of automobile manufacturers, from January to November 2019, domestic automobile production and sales completed 23.038 million and 23.11 million respectively, a year-on-year decrease of 9% and 9.1% respectively. Among them, the year-on-year decline in passenger car sales from January to November reached double digits; Sales of new energy vehicles fell year-on-year for five consecutive months. The cold wind in the new car sales market not only gradually erodes the profitability of car companies, but also devours the hope of making money in the "incremental market".
        Data shows that the proportion of first-time buyers in China's passenger car market has fallen from 75.6% in 2011 to less than 60% in 2019, and even less than 50% two years later. In the third quarter report of 2019 of 22 "complete automobile" enterprises, the net profit attributable to the parent of 9 automobile enterprises increased year-on-year, the net profit attributable to the parent of 13 automobile enterprises decreased year-on-year, and the net profit attributable to the parent of 8 automobile enterprises was negative. This means that some simple and crude but once effective methods will not work. According to the prediction of the German Federation of automobile industries, the downward trend of global automobile sales in 2020 will continue. The market will not leave time for enterprises to lose heart. In the face of increasingly fierce market competition, Chinese enterprises must find new profit points as soon as possible and dig the next "new mine".
        Despite the chill in the car market, the wave of technological empowerment is still rising. Blockchain, 5g communication, artificial intelligence and other emerging technologies have become "stepping stones" for enterprises to open new fields. On the afternoon of October 24, the Political Bureau of the CPC Central Committee held the 18th collective learning, making a new positioning for the development of blockchain in China, emphasizing that the integrated application of blockchain technology plays an important role in new technological innovation and industrial reform. Blockchain should be regarded as an important breakthrough for independent innovation of core technology, strive to overcome a number of key core technologies, and accelerate the development of blockchain technology and industrial innovation. "Blockchain technology is actually still in the stage of technical research, and there is still a long way to go from large-scale practical application.
        ”Chen Chun, a professor of Zhejiang University and academician of the Chinese Academy of engineering, said in an interview that in addition to the technical bottleneck, another major problem to be solved in the development of blockchain is regulation. "The biggest feature of blockchain technology is ‘ unchangeable ’, so all data of vehicles can be retained, which is a great benefit to all consumers of used cars and new cars." On December 16, Yang Haoyong, CEO of cheduoduo group, said in an interview with reporters that blockchain technology can make the quality of second-hand cars more credible, especially for second-hand car trading platforms that aim to expand overseas markets. As a new application mode of computer technology such as data storage, point-to-point transmission, consensus mechanism and encryption algorithm, blockchain was first regarded as the core component of electronic currency bitcoin.
        As bitcoin has become the inspiration of other applications, blockchain technology stands out with the characteristics of decentralization, openness, independence, security and so on. Some experts said that blockchain technology is expected to be widely used in the fields of finance, public services, the Internet of things and logistics, as well as digital copyright. For example, in blockchain technology, as long as 51% of all data nodes cannot be controlled, network data cannot be arbitrarily manipulated and modified. This makes the blockchain itself relatively safe and avoids the phenomenon of artificially changing data. For used car buyers who attach great importance to the authenticity of vehicle information, this undoubtedly adds a reassuring "insurance".
        "Before we exported used cars to Russia, Russian buyers will ask, what is the file of this car? Why didn't you know anything about this car before." He admitted that the lack of reliable data has greatly hindered the export of used cars to overseas markets. "If we want to increase the export scale of used cars, we must solve this problem with the help of blockchain technology. Every car has a data record that everyone believes will help us better develop in overseas markets.". In fact, blockchain technology is also promising in the field of Internet of things and logistics. Blockchain can not only reduce logistics costs, trace the production and transportation process of goods, but also improve the efficiency of supply chain management.
        Therefore, for automotive enterprises that want to "reduce costs and increase efficiency", the logistics field is a promising application direction of blockchain. On November 6, Volvo cars announced its cooperation with battery suppliers &mdash& mdash; Catl has reached an agreement with LG Chemical and blockchain technology to implement the traceability of cobalt used in the production of lithium-ion batteries from this year. This means that Volvo has become the first car manufacturer in the world to achieve global traceability of battery raw materials through the application of blockchain technology. "We have been committed to establishing a raw material supply chain that conforms to ethical and legal norms.
        ”Martinabuchhauser, senior vice president of procurement of Volvo car group, said that with the help of blockchain technology, Volvo can work closely with suppliers to ensure the full traceability of the supply chain and minimize any related risks. It is reported that Volvo recorded the source, weight, size and other attributes of cobalt and the chain of supervision through blockchain technology this time, and determined that the behavior of participants was in line with the OECD supply chain guidelines. "This approach helps build trust among participants in the supply chain." In her view, blockchain technology has established a transparent and reliable shared data network, which can greatly improve the transparency of the raw material supply chain, because any change in the information about the source of raw materials will be monitored.
        For a long time, automobile production and parts supply have been one of the industries with the highest degree of internationalization. The traceability of raw materials and data used in the production and sales of each vehicle is one of the main challenges faced by automobile manufacturers. In May last year, BMW, Ford, general motors and Renault, together with IBM, Accenture and Bosch technology parts manufacturers, as well as 30 companies including blockchain companies consys and hyperledger, jointly announced the establishment of the mobile open blockchain Advocacy Association to jointly develop vehicle blockchain technology. According to a survey, as many as 62% of auto executives believe that blockchain will become a disruptive force in the auto industry within three years.
        "The underlying technology of blockchain is not complex. The key is that relevant partners are willing to contribute data, because all data cannot be modified after being stored." Yang Haoyong said that in the used car market, car companies and all offline repair shops need to upload every recall record or repair data. "We are willing to take out all our data to support the creation of such a system, but we still need relevant regulations or policies to promote it. After all, this is a major benefit to all consumers.". At present, the application of blockchain technology has been extended to digital finance, Internet of things, intelligent manufacturing, supply chain management, digital asset trading and other fields. Relevant enterprises in Europe, the United States, Japan and other countries are accelerating the development of blockchain technology.
        As a new technical means, the landing application scenario of blockchain is expected. On December 17, at the third China Internet Finance Forum 2019, Chen Liwu, deputy director of the science and Technology Department of the people's Bank of China, said that China's financial institutions have made some blockchain application achievements, but how to make good use of blockchain technology still faces some challenges. He said that the rational use of blockchain technology can help reduce financial transaction costs and improve the efficiency of financial services, "which is of great significance for serving the real economy, preventing and controlling financial risks, and deepening the structural reform of the financial supply side". Therefore, strengthening the rational application of blockchain technology in the financial field will also feed the real economy such as the automotive industry and release more consumption potential through automotive financial products.
        The new car sales market is cold as a whole, but new opportunities are emerging in the field of travel services. In addition to "reducing costs and increasing efficiency" through technological dividends, emerging markets such as used cars and travel services may be more attractive to enterprises. According to the reporter's statistics, eight of the top 10 auto companies with sales volume from January to November this year have officially entered the travel service market. On the one hand, due to the rising cost of car use, new consumption ideas such as sharing economy have been widely accepted, and travel services such as carpooling and sharing cars have become "new favorites" of consumers, with the demand for travel services growing rapidly; On the other hand, with the emergence of Uber and Didi, as well as the development of artificial intelligence, big data and driverless technology, more and more enterprises find that the growing travel service market contains great opportunities.
        Since this year, the travel market has continued to be refined, and many new players have been welcomed in car time-sharing leasing, high-end business travel, RV travel and other segments. On the one hand, the outcome of Internet travel companies is uncertain, and Didi, meituan taxi and hello travel, backed by Alibaba group, continue to grab market share; On the other hand, in this scuffle, there are not only new force players such as Weima, Xiaopeng and Xinte, but also traditional car companies such as Toyota, Hyundai, FAW, Dongfeng and Chang'an. Although enterprises are fighting for the travel service market, it seems that the "money burning subsidy" of online car Hailing has become the only way to quickly gather customers in the absence of breakthroughs in driverless and intelligent transportation technology.
        This approach is doomed to be unsustainable. One solution is to follow the trend of consumption upgrading, enter the high-end market and highlight brand differentiation. Not long ago, the "Qimiao travel" led by FAW Group took this idea. According to the introduction, as one of the important projects of the brand concept of "Chinese new noble refinement", Qimiao travel mainly focuses on government affairs, official business and business travel scenarios, and provides travel services and management solutions for medium and high-end political and business users. At present, the platform is the first to operate in Changchun and will cover key first tier cities in China this year. "Qimiao travel" app has been launched in major app stores, with more than 200000 registered users.
        IResearch consulting data show that in 2018, the market scale of enterprise travel services alone has reached 165.6 billion yuan, and it is expected to reach 250 billion yuan in 2020. "At present, the demand for travel in business scenarios is sufficient, but the requirements of enterprises for travel are getting higher and higher. It is not only necessary to meet the requirements of enterprise management to reduce costs and increase efficiency, but also to optimize the ride experience of employees." The relevant person in charge of "Qimiao travel" platform told reporters that there are many competitors in the travel service market, which puts forward higher requirements for the platform's ability to provide differentiated products and quality services in segmented areas. According to him, in order to make enterprise travel management more intelligent, efficient and easy, "Qimiao travel" integrates functions such as vehicle approval, budget management, travel management, Bill tracking, data analysis and so on into the platform to realize online travel management.
        "As long as enterprise users open an enterprise account and configure it as needed, their employees can complete online approval and vehicle use on the ‘ Qimiao travel ’ app." At the same time, the "Qimiao travel" platform is equipped with various security functions, and in terms of operation support, it has achieved intelligent capacity scheduling, hot spot area prediction, real-time service monitoring, whole process risk control and vehicle safety supervision. Another solution is to "ask for dividends from technological innovation", and enable travel services to become part of smart transportation and even smart cities through AI, big data and driverless technology. According to McKinsey's prediction of the development trend of automobiles in 2030, the revenue of the travel industry will increase by 30% due to the new business model, equivalent to $1.5 trillion.
        Among them, the impact of driverless cars on the travel service market and even the whole society can not be ignored. Travis, co-founder and former CEO of Uber · Kalanick once bluntly said that the final operating cost of driverless cars is much cheaper than hiring human drivers. "Machines can work continuously without asking for a raise." He asserted that the company that first launched the driverless fleet would soon be able to squeeze its peers driven by human drivers out of the market. Many domestic enterprises, including traditional car companies such as FAW Hongqi and Internet travel companies such as Didi, have said that they will launch driverless cars for the travel service market.
        In Shougang Park, where the 2022 Beijing Winter Olympics Organizing Committee is located, driverless cars have started trial operation. "Autonomous vehicles may encounter all kinds of sudden problems, so it is more necessary to develop a multi scene universal autonomous navigation and intelligent driving decision-making system." Professor Yang diange, head of the special project of the Winter Olympics of science and technology and Dean of the school of vehicles and transportation of Tsinghua University, said that L4 level automatic driving will first be industrialized in special vehicles and in specific areas, such as buses, mines, ports, and driverless in some specific parks. The prospective industry research institute predicts that the global driverless car market will reach US $7.03 billion in 2021.
        It is worth mentioning that before, most driverless companies mainly relied on artificial intelligence technology, and the arrival of 5g era will undoubtedly make technology update faster and market competition more intense. Yin Hao, an academician of the Chinese Academy of Sciences, predicts that 5g will drive China's economic growth by 15.2 trillion yuan from 2021 to 2025. Among them, driverless driving is regarded as one of the core application scenarios of 5g. If in the past, driverless cars mainly collected data and intelligent analysis through AI, 5g, which has the characteristics of low time delay, high reliability, ultra-high speed and high capacity, will make driverless cars "see more clearly" and realize the interconnection between cars and roads, people, cars and other things.
        Some analysts pointed out that China is vigorously developing 5g, artificial intelligence, blockchain and other new technologies, and promoting driverless technology through the layout of the whole industrial chain. This gives China an advantage in terms of policies and regulations, infrastructure, construction costs and so on. The big travel industry is not an isolated island. Only by building technological advantages and cross industry ecological chain barriers can we ensure the continuous and efficient provision of travel supply. Although the online car Hailing platform is also expanded by "money burning subsidies", facts have proved that the marketing method without the support of technological innovation is ultimately unsustainable. In the hearts of enterprises hoping to seize the travel service market, the weight of new technologies such as blockchain, 5g and driverless may be heavier than the sales of a new car.
        In these new tracks that have started or are about to start, players from all walks of life should seize the opportunity.
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