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Originality, how blockchain affects new retail: from logistics, supply chain and terminal transactions

Time : 19/07/2022 Author : kphm1f Click : + -
        However, as the witness of synchronizing the new retail trend, the retail boss' internal reference app (wechat id:lslb168) wants to explore the possibility of combining new retail with blockchain here. At present, it is generally accepted that blockchain has three relatively definite technological capabilities for new retail: optimizing supply chain management, commodity traceability, and consumer identification. The relatively standard definition of blockchain is called "distributed decentralized database". Obviously, these 10 words are not said. The public needs a more vernacular explanation, which can be understood at a glance. The earliest blockchain project in China is a group of four miners.
        One of the miners can first collide the correct hash value of 13 numbers from 144 random numbers, and then he can get the bookkeeping right together and get incentives. Because distributed bookkeeping needs to be agreed by several other miners, each bookkeeping transaction takes about ten minutes. The segment belongs to the segment, but it also gives many keywords related to blockchain: miner, hash value (hash function, hashfunction), distributed accounting, incentive, consensus. The relatively formal introduction is very dry and difficult to understand: blockchain is a series of data blocks associated with cryptographic methods. Each data block contains a transaction information, which is used to verify the effectiveness of the information (anti-counterfeiting) and generate the next block.
        It has three characteristics: consensus, common defense and distributed storage. Blockchain is like a pearl necklace composed of 36 pearls. Each pearl has a corresponding fixed position. When you take away one pearl, the position of the other 35 pearls will change, and so on. The necklaces you have touched may have 10000 strings in the same batch, which will lead to the uniqueness of each pearl, which cannot be changed or fake. Blockchain technology can be expressed in many aspects. For example, bitcoin, which is most familiar to the public, and new retail and logistics (in a broad sense, part of logistics overlaps with the new retail category).
        Yes, the public first heard about bitcoin and then blockchain. Bitcoin is a kind of blockchain (a kind of money, or like an app), and blockchain is an underlying technology of bitcoin (a kind of ledger, or like applestore, app store). In order to present the relationship between blockchain and new retail in the most intuitive words, people who are easy to read and understand and rare words of blockchain, including Byzantine consensus algorithm (BFT), Ethereum (ETH), smart contract, public chain, etc., are not involved here. Back to the above, all blockchain technologies have existed for many years. This set of technology is more or less involved in the information management of universities around the world.
        Also because bitcoin brings together various technologies of blockchain to form a complete technical system of blockchain. Just before blockchain showed the energy to revolutionize the Internet (WEB), the application of blockchain technology in the retail field has been involved. The application of blockchain in the retail industry is also carried out purposefully and planned by internet giants such as Alibaba. The most obvious landing application occurs in the field of logistics. At present, a global blockchain freight Alliance (BITA), a global blockchain education and standards development industry organization, has been established worldwide. At present, it has attracted more than 230 global companies, including general electric transportation group and JD logistics.
        In early March, Wal Mart successfully applied for a patent from the U.S. Patent Office, a blockchain technology called "smartpackage", which uses blockchain technology to improve a more intelligent package delivery tracking system. This patented technology also has a device for recording package information (such as package content, environmental conditions, location information, etc.). Wal Mart's technology even has an UAV package delivery tracking system based on blockchain technology. It can realize a series of encryption technologies for supervising the delivery address, including the seller's private key address, the courier's private key address and the buyer's private key address.
        In this regard, Alibaba logistics service provider Cainiao network is not idle. At the end of February, Cainiao network and tmall global (tmall cross border e-commerce platform) jointly released tamper proof logistics tracking data based on blockchain. On the logistics details page of mobile Taobao, consumers can enter the commodity traceability page through the "view commodity logistics traceability information" button at the bottom. You can view all the traceability information of the purchased goods to ensure that the source of the goods is true and reliable. According to Tang Ren, the technical director of rookie international, "the biggest feature of blockchain is that the uploaded data cannot be tampered with. Through the logistics data uploaded by merchants, customs and other parties, consumers can cross authenticate the information of their own purchases. If they want to fake data and adulterate fake goods on blockchain, the difficulty is no different from landing on Mars.".
        ”。 Using blockchain technology to build a "digital supply chain" is also an extended technological innovation in the retail industry, especially in the global cross-border supply chain management and circulation. As mentioned repeatedly above, blockchain technology has distributed accounting function and cannot be tampered with. This fundamentally eliminates the uncertainty risk caused by the multi link information island in the supply chain process. For example, various corruption risks. There are more sophisticated applications in cross-border supply chain management. Using blockchain technology, the global link Traceability Technology of commodities will be more accurate. Distributed records enable the whole link process of commodities to be encrypted and confirmed from the collection of production, transportation, customs clearance, inspection application, third-party inspection and other information. Not only can it not be changed, but each process can also be clearly traceable and monitored.
        As mentioned above, in addition to digitalizing paper operations, blockchain can also solve the asymmetric barrier of information islands between different systems, greatly simplifying the data exchange and operation process of the supply chain. Zeng Ming, head of education at Lakeside University, once said that blockchain has a revolutionary impact on the digitization of acceptance bills in international trade, solving manual operations, data exchange speed and encryption. Because it is a decentralized distributed database, the point-to-point transactions and privacy of blockchain may have a disruptive impact on the entire business system of the existing retail industry. In other words, from the existing "commodity origin (brand) — — trading platform (retailer) — — end consumers" inherent structure, directly across the retail platform, to achieve point-to-point transactions from origin to end.
        Since blockchain can query all the processes of goods from the source, production, delivery and shelf sales. Then brand makers can also see the flow of each commodity and the distribution of end consumers. The so-called direct production and consumption (non production and marketing) is to reduce the information distance between consumers and producers. It also makes personalized customization and targeted services possible. Around blockchain, a free, open, secure and encrypted trading platform, the traditional retail platform center connects consumers and completes the function of final delivery of goods, which is likely to be directly taken over by brands. Goldman Sachs, the world's top investment bank, published its first Research Report "blockchain — — from theory to practice" in May 2016, which analyzes in detail the value of blockchain in the future economy.
        The report mentioned that the most suitable markets for blockchain include the Internet of things, security verification and multi-party transactions. It will be widely used in sharing economy, distributed power, property insurance, cash settlement, anti money laundering and other fields. As an Internet underlying technology, blockchain will profoundly affect the transformation process of the Internet. At a time when the Internet has taken over the reform of the retail industry by a large margin, the time and extent of blockchain changing the retail industry will be faster than our common sense imagines.
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