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Web30: a concept game

Time : 08/07/2021 Author : 6djyfl Click : + -
        Editor's Guide: Web3 is involving the world in a crazy currency mismatch movement. This will probably be an inseparable monetary phenomenon in human history, a capitalist miracle that Marx would marvel at even if he were alive. This is the first article in pingweb3 column. Let's have a look. At a time when the Internet industry tends to be quiet and people seem to only want to care about the stories of layoffs and recession, Web3.0 also reminds people what the lively debate brought about by the Internet looks like. This is especially precious today. Even if it is accompanied by an inevitable huge foam, as long as you have a little enthusiasm for the world, you can't resist the temptation it brings &mdash& mdash; Whether it is the temptation to construct it or the temptation to criticize it.
 
        In our view, the biggest temptation of Web3.0 is that its enthusiasm to subvert everything gives people a great opportunity to re-examine and correct the development direction of the Internet. Elsewhere is a mirror on the opposite side. The traveler can see how little he has, and how much he has not and will never have. We hope that this column, like Marco Polo, a traveler in Calvino's works, will tell you a little about the distant world that is still invisible. Today's column is the first in a series of comments. We named this series "on the birth of cybercapitalism".
 
        It consists of three different chapters, which discuss the symbolic meaning of Web3, the framework of cybercapitalism, and the present and future of Web3. In this series, we will discuss:. Why is the current Web3 a pseudo concept? How will social and political philosophy in the name of technology hinder the development of technology and society;. How Web3 will become a huge capitalist circulation network, and create a blueprint of super capitalism with scientism and the spirit of primitive capitalism. This manuscript may be the first article in the Chinese Internet text world to really look at this Web3.0 event from a similar social science perspective.
 
        In 2022, more than 2.3 million people believe that running can directly become their own income through the blessing of a pair of stepn magic shoes. Some of the well-equipped players who spend a lot of money can earn more than 10000 a day by running &mdash& mdash; This is equivalent to the sum of the 10-year per capita GDP of the poorest countries on the planet. The success of stepn is just a microcosm of the crazy Web3 financial world. With almost no value anchor, the price of bitcoin rose from 0 to nearly $70000, with a total market value of more than $1trillion, making it the first trillionfornoting asset in human history.
 
        The total market value of cryptocurrency once exceeded $3trillion, and it can almost buy all (including unlisted) Internet companies in Asia today. This will probably be an inseparable monetary phenomenon in human history, a capitalist miracle that Marx would marvel at even if he were alive. It is so huge and weird, surging with huge monetary energy, but it has not created any productivity value in the traditional sense. It is difficult for us to clarify this tens of thousands of times of currency mismatch in one sentence. On the one hand, we can really see the capitalist characteristics of almost obscurantism behind this fanatic behavior and moving story &mdash& mdash; Adventure, speculation, exploitation, involution and alienation; On the other hand, the characteristics of this ignorant capitalism have been labeled with scientism, which puts a progressive, revolutionary and historical necessity on this barbarism.
 
        We call this story of the combination of capital and technology cybercapitalism, and hope to find an answer to this turmoil. This article is the first chapter of "on the birth of cybercapitalism": Web3, a concept game. Compared with Web1.0's one-way information transmission portal mode like broadcasting, Web2.0 boasts that it is a website design form that pays attention to content interaction. Users can upload and make content in the Web2.0 website. This way of defining web serialization has been pursued by many practitioners after this meeting. Especially for some new entrepreneurs, Web2.0 is a good line to define their own business model era. The scene of the Internet foam at the beginning of the year is still fresh in the memory of Wall Street. The emergence of the concept of Web2.0 can help people update their imagination of the new business model of the Internet.
 
        So Dougherty not only popularized the concept of Web2.0, but actually popularized a clear way of Web serialization. This kind of script mode of adding serial numbers to the web actually conveys the subconscious technicism assumption in Silicon Valley:. Whether it's smart phones, technology routes, or business models, everyone likes to post a number in order, which invisibly conveys similar technical value. But what Dougherty didn't know was that the invention of marketing script inadvertently opened a Pandora's magic box. Since there are Web1.0 and 2.0, there should be Web3.0.
 
        And as the concept of Web2.0 has passed for a long time, and the upsurge of Internet dividends has faded faster, people are more interested in the discussion of what Web3.0 is. Because people believe that the Internet will continue to have a revolution, and each revolution will trigger a new distribution of wealth. With the leap forward change of revolutionary form, the level of wealth distribution will also expand geometrically &mdash& mdash; Just like what happened with 2.0 versus 1.0. From this perspective, the emergence of Web3.0 is an uninteresting necessity in human history. It is a natural but not rigorous problem in line with human cognitive aesthetics.
 
        From the moment Web2.0 was born, Web3.0, as a word concept, has actually been born (just like the concept of web5.0 was born when Web3.0 has not been successful yet). Therefore, Web3.0 has become a little girl dressed up for a long time. In less than 18 months after the popularity of Web2.0, many people can't wait to formally organize forums on Web3.0. Many well-known entrepreneurs and scholars are trying to make their own predictions about the future on forums like Web3.0. You can even see that behind this prophecy, there are actually many of your own smuggled goods.
 
        Such as Eric ·, then CEO of Google; Schmidt's prediction of Web3.0 is: a piecemeal application. Its main characteristics are: relatively small applications, data in the network, can run on any device (PC or mobile phone), very fast and can have many customized functions, and spread like a virus (social network, e-mail, etc.). This sounds like the direction of Android system evolution. Another example is the prediction of Netflix founder Hastings for Web3.0: Web1.0 is dial-up Internet access, with an average bandwidth of 50K; Web2.0, 1m average bandwidth; Web3.0 should be a 10m bandwidth, full image network.
 
        But now Gigabit broadband has become commonplace, but Netflix's bandwidth anxiety is still not resolved. Recently, the only thing that can comfort this prediction is that Luo Yonghao finally began to do ar. You see, Web3 is a basket, and leaders in different industries put their imagination into it. However, there are essential differences between Web3 and web2. First of all, the essence of Web1.0 and 2.0 is an explanation of what is happening, while Web3 is destined to be a transcendental prediction. Strictly speaking, when Web2.0 was widely known in 2004, the technical phenomenon described by Web2.0 has existed for seven or eight years.
 
        At least in 1997, jornbarger set up a blog website called and officially used the term weblog. By 2004, service providers such as Wikipedia and Google had already become the mainstay of the Internet. In China, websites such as blog bus and blog China have also become very popular. These new things were not born because of the concept of Web2.0. On the contrary, Web2.0, with a slightly catering attitude, wisely explained their birth after the event. But when people were initially keen to discuss what Web3.0 was, it became a battle for the right to speak and fell into an endless discussion.
 
        Secondly, there is an obvious non mainstream feature in the battle for Web3 discourse power. Although the helmsmen of large companies have tried to put forward their own visions, it is obvious that these are limited to gossip between forums. Before meta, no mature Internet company officially took Web3 as its development orientation. After all, a mature company wants to emphasize its vision and positioning: Netflix wants to be the best streaming media company, and apple wants to know that it is the best intelligent hardware company. These simple and clear positioning can help them gain competitive advantage; Using some inexplicable new words will only raise the understanding cost of your business.
 
        Therefore, compared with the concept of technology, the competition of technology itself is more important for these companies. But for a start-up company, the new concept means a shortcut to challenge large companies and obtain financing funds. A recent small video that is quite out of the loop shows the suspicious attitude of different subjects towards the new concept of Web3.0 at that time: in the 2007 "win in China" column video, a Taiwanese entrepreneur, Li zongen, with an internet project that claims to be Web3.0, gave a roadshow to Ma Yun, Xiong Xiaoge and Shi Yuzhu in the program. Lizongen wanted a new revolutionary concept to attract money, and when he threw out the term Web3, Ma Yun and others adjusted their sitting posture, leaned slightly, and listened attentively; But in fact, Li zongen's Web3 project is to use content morphology and algorithm innovation to do so-called brainwashing advertising, similar to today's little red book &mdash& mdash; It is obviously difficult to succeed in 2007; Entrepreneurs have felt that this is bullshit, and Shi Yuzhu, the boss of melatonin, said on the spot that this is not the rest of his own game; When Jack Ma was in full mood, he actually refuted Li zongen's saying that Alibaba's website is web1.0&mdash in nature& mdash; What's wrong with lines that are useful to customers.
 
        Finally, lizongen didn't get the money, and now he has transformed into a traditional Chinese medicine. If we look back at the history of Web3.0 in the ancient times just stated, we will find that there are always some confusing places in the concept competition of Web3.0 in the ancient times: first of all, there are too many differences about Web3 imagination. They all seem to be describing the future development of IT technology, but they don't seem to be saying the same thing. Secondly, the origin of Web2.0 is 2004. From 2004 to 2022, human IT industry has experienced many very profound developments. This level of development is actually more than the technological leap from 1990 to 2004.
 
        We have a multi terminal operating system (as Schmidt said); Our communication has migrated from 2G to 5g (about 100 times what Hastings said); We have a media revolution based on information flow and algorithm (not like Li zongen's); Not to mention the popularity of our mobile intelligent terminals, cloud computing based de server it computing methods, etc. In a word, we have more it world than Dougherty's generation imagined, among which are the complete subversion of some infrastructure. But none of these great technological achievements has won the crown of Web3.0.
 
        In other words, from the perspective of Web sequence theory, there is no essential difference between us and 2004. We are still in the Web2.0 era. Why is it like this? Has human it entered an era of technological stagnation? It may be a little funny to think carefully about the mismatch between these technologies. After all, the definition of Web1.0 revolution in Web2.0 is probably to build a blog and an encyclopedia. Relying on a few people, I created a website with different interaction in the garage, that's all. Can't even the iPhone, a human prosthetic limb, match the invention of blog& middot; Can't the birth of algorithms and information flow be compared with Google Reader& middot; Can 5g technology with hundreds of billions of R & D costs not be compared with the revolutionary nature of ICQ? Disruptive industries such as cloud computing can't even find their exact position in the narrative of Web sequences.
 
        In the eyes of Web sequence theory, after the popularity of blogs, the DOS master machine that can only be used to watch Yahoo portal in the past has improved a whole generation in the sense of the times; But it is the same generation of Mac computer equipped with M2 chip and MacOS. Why are we so friendly to the concept of web2 and so harsh to the narrative of Web3?. In fact, the reason is very simple: the essence of Web1.0 to Web2.0 is a philosophical concept packaged as a technical concept. The subtlety of Web1.0 and Web2.0 is that its core is the relationship between the network and people: Web1.0 is the one-way flow of information from the network to users, while Web2.0 is the two-way interaction.
 
        This is nothing new. Jornbarger, the earliest proponent of Web2.0, is actually an interaction designer. He is neither a big bull scholar at the technical level, nor a forward-looking technology historian. When he proposed this concept, he was talking about the concept of web design. Yes, it doesn't even have anything to do with it technology. It's a Web 2.0 concept that can be understood purely literally. Jornbarger faithfully recorded his idea of how to operate the website at that time, but gave it a cool name, Web2.0.
 
        This naming method has brought endless pain to his descendants. Due to Web2.0 and 1.0, all interactions between the network and people have been summarized in fact at the philosophical level. It is difficult for us to propose a third way of flow besides one-way flow and two-way flow of information. It is almost impossible to insert a third party between people and non people in our foreseeable future &mdash& mdash; Is it human-computer integration? Even if we rely on simple brainstorming, it is difficult to extract the third dimension from such a highly refined philosophical relationship. Therefore, it is not difficult for us to understand that the so-called Web3.0 proposed by the bosses is roughly the advanced level of Web2.0: whether the algorithm is more human friendly, the imaging method is more cool, and the device interaction is more process, the essence is still the interaction between people and devices.
 
        Some people try to change a subject, such as machine machine interaction. Of course, this is bullshit. First of all, this is no longer the web. Second, human attempts to the Internet of things are not much shorter than the Internet. You can say that this definition of Web2.0 basically has bugs. It
 
        
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