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Strive for a blockchain industry pilot area (3) | textile chain technology: use blockchain technology to solve the supply and demand problems of clothing design

Time : 09/07/2021 Author : yfxav6 Click : + -
        Blockchain is an important breakthrough in the independent innovation of China's core technology, and it is also the future industry and "new star" industry that our province focuses on cultivating. In recent years, Ningbo has closely grasped the historical window and strategic opportunity period of blockchain, focused on "four pioneers", created "dual core and two wings", and took the lead in exploring a number of typical application scenarios in the whole province, laying a solid foundation for the construction of future industrial pilot areas and "new star" industrial clusters. In order to encourage more enterprises to pay attention to, explore and apply blockchain technology, enhance core competitiveness, and move towards high-quality development, as well as to promote all sectors of society to accelerate the embrace of new generation information technology and promote the process of digital reform, the wechat official account of Ningbo Municipal Bureau of economy and information technology has opened a column entitled "striving for a blockchain industry pilot zone" since September 13, focusing on a number of typical application achievements of blockchain.
        The original design draft and sample clothes uploaded by the designer to the platform will be accurately described as the "portrait" of each designer. Due to the application of blockchain technology, these records cannot be tampered with. When the design is copied, these uploaded contents will become the most powerful evidence. At the same time, designers can further understand the current fashion trends through the data of the platform, and obtain design rewards from the docking of garment enterprises, forming a positive incentive &hellip& hellip;。 When blockchain meets clothing enterprises, how many waves can the integration of the two arouse? In Ningbo, with the help of the "product" platform, textile chain technology has successfully solved the problems of clothing designer resource matching, fashion trend data support and intellectual property protection.
        In just one year, the platform has attracted tens of thousands of fashion designers, and has become China's first large-scale platform to realize the integration of blockchain into the fashion industry. According to Chen Wei, CTO of textile chain technology, the supply and demand of the clothing industry and designers has become an important bottleneck restricting the textile and clothing industry from accelerating towards high-quality development. On the one hand, the cost of training designers by enterprises themselves is too high, and several designers in one enterprise can not meet the changing needs of the current market. On the other hand, some independent designers and studios often only receive regular customers for fear that their design drafts will be plagiarized by bad businesses, with a limited range of radiation. "In our previous docking, the most frequently asked question by designers is what to do if my design is copied?" Chen Wei said that the lack of intellectual property protection and the difficulty of obtaining evidence have led to serious damage to the interests of designers and the right to speak in the market.
        How to solve the problem? The answer given by textile chain technology is "blockchain +". According to Chen Wei, after the successful launch of the "soubu" platform, the enterprise has always been looking for ways to better serve garment enterprises. In 2018, after sobu technology, the parent company of textile chain technology, successfully acquired the "T100" platform, the enterprise suddenly had the resources of 200000 garment enterprises, 90000 fabric suppliers and 600000 designers. In order to further effectively integrate the resources of the three parties and break the shackles of the development of the original garment enterprises, textile chain launched the "production" platform in 2020. On this platform, designers will classify according to style. After the clothing enterprises release their requirements, the platform can accurately push the design drafts or clothing styles that meet the requirements of the enterprises.
        After the blockchain technology is applied, the designer will upload the design of the spinning chain and describe a "portrait" of the design based on the analysis of the click volume, Download volume, and even the trace data of the mouse. When customers buy a design scheme, designers can not only know whether their design is recognized by the market from these data, but also obtain additional design rewards from later sales, forming a positive incentive. More importantly, the digitized design scheme has characteristic information on this blockchain. Once it is copied, it will be detected by the platform. Plagiarized designers and businesses will be blacklisted and will never be able to trade on the platform.
        In addition, based on the "T100" trend data analysis, spinning chain technology can also provide designers with trend research reports to help designers further improve the selection rate. "According to preliminary statistics, the scale of China's clothing market has exceeded 4trillion yuan, but the sales of head clothing brands are only 20billion yuan at most. This pattern is abnormal and needs to be broken through and changed. We hope to help the industry improve bit by bit through blockchain technology." Chen Wei told reporters that, in fact, the number of garment enterprises, fabric suppliers and designers currently settled on the "production" platform is less than 5% of the existing resources of textile chain technology. According to the plan, textile chain technology will continue to increase the number of "production" platforms, and continue to become stronger and bigger on the basis of 200000 garment enterprises, 90000 fabric suppliers and 600000 designers.
        At the same time, textile chain technology will further integrate the resources of fabrics and designers. Perhaps in the near future, when garment enterprises put forward demands, the "production" platform can not only provide designers for them, but also provide them with the fabrics required for the design, further reducing the time for garment enterprises to find styles and fabrics, so as to achieve a win-win situation for the three.
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